About us

Book Your Italy is the new inbound brand by Travel-Lab Tour Operator and D.M.C. (Destination Management Company), founded in 2010 by the general manager Stefano Costa, who has been working in this field since 1994, such as a licensed hiking and tourist guide and previously an employer at a big tour operator as an account manager of group tours towards European capitals.

After his meeting with Chiara Palumbo, a licensed tour guide in the area of Lake Maggiore and Lake Como, the company created the inbound touristic product about the Italian Lakes, which oversees the organization of services for leisure, business, corporate and incentive tourism, towards the Lake District of Northern Italy (Lake Como, Lake Maggiore, Lake Garda, Lake Orta, Lake Lugano, Lake Iseo and Lake Varese), including the most important cities such as Milan, Bergamo, Turin, Verona and Venice and providing hotel reservations, transfers, special customized tours, guided visits, organization of events and team-building activities both for individuals and groups.

Starting a cooperation with some local providers, since 2015, we have been organizing daily trips and complete tours in the province of Parma, where the company has one of its headquarters.
The Castles of the Duchy of Parma and Piacenza, the outdoor tourism thanks to the organization of hiking groups and some food and wine experiences are the most interesting products we deal with.

In 2015 Parma was awarded by the UNESCO as the Creative City of Gastronomy, thanks to its local typical products such as: Parmigiano Reggiano cheese, Parma ham, Culatello di Zibello, Felino salami, cooked shoulder of ham from San Secondo, black truffle from Fragno and Valceno, Porcino mushroom from Borgotaro, Lambrusco and Colli di Parma wines. That’s why we thought about a combination of important factors.

The inbound product Heritage Italy is the company’s third flagship, born thanks to the meeting with Nellie Italiano and her decades of experience: it is a customized way of travelling along our “tricolor boot” specially focused on a foreign target of clients who are looking for the best cultural heritage of our country, including art, music, literature and traditions.

Travel-Lab T.O. & D.M.C. is a “lab for all your travels”, in order to project customized tours towards Italy. Each customer has specific needs and, therefore, Travel-Lab ranks each inquiry as unique by customizing a trip that is truly tailor-made; this is due to the fact that our company has developed over the years a tight network of contacts and collaborations which always allows to find the best solution to any request.



Skilled staff, continuously trained and updated, who takes care of your requests, with the awareness that a travel for leisure has different needs compared to a business or incentive trip.


You will always get an answer to your requests and will always be assisted with the managing of your groups by enthusiastic, dynamic and polite staff who will handle your customer’s schedule as if it were their own trip.


The costs bearded by a Tour Operator of a new conception allow the cut of some fixed expenses which results in advantages on the price of the final product. We will help you to showcase your programs on the market in a highly competitive way, although this does not necessarily mean at the lowest price, but with the certainty of submitting the best match between price and quality concerning the effective needs of your customer.


English speaking staff always available throughout your programs to make sure there is a prompt feedback and support in case it is needed by the clients.


A clear-cut organization allows to process your inquiries quickly, with real time quotations based on effective availability of offered amenities; with “business” or “incentive” programs the feedback would take slightly longer but you will in any case be contacted directly by an operator who will follow your inquiry throughout all its process.


In our offers, in the description of our products, in payments. This feature is also something we ask to our customers, in order to be able to better aim our final target: the satisfaction of the traveler.


Each journey must give emotions, even if the reason for the trip is work. Our staff will be able to suggest the best solutions to make any journey unique and to make sure that an incentive trip will stick into the memories of its participants.